Rich Snippets For Events (New Google Feature)
For a while now google has analysed your website and modified its search results based on the content and structure of your website. For example if you have clearly defined sections to your website then you will find that google will display quick links to the sections below the main website link – this can be shown below following a search for RedHat
Google has now improved this service to include live events. Each website is scanned and if live events are detected they will be displayed in a summary below the link to the main website. An example of this is shown below
This is an excellent feature and provides people with quick access to information allowing them to find and book tickets without browsing each website.