The design and implementation of email marketing campaigns can be very limited due to a lack of standards support in many of the email clients such Microsoft Outlook. It would be easy to think that innovation in email campaigns is non existent until I came across a marketing email which I captured below.

As you will see they have added nice touches such as whether the article is a story or a video and also how long you will need to spend consuming the content on average. Adding a link to read the story later is also a good touch for people who may be reading the email on their mobile phone.

Nick Thorley Email Marketing