Welcome to ozones on Saturday 19 May 2012

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Social media sharing affects search results

A search for “Marketing Agency” as you can imagine produces millions of results (70 million) and you would normally have to narrow your search such as “marketing agency derby” to even get close to reaching the top of the search results. As you can imagine its very difficult if not impossible to perform search engine [...]

New ideas for email marketing

The design and implementation of email marketing campaigns can be very limited due to a lack of standards support in many of the email clients such Microsoft Outlook. It would be easy to think that innovation in email campaigns is non existent until I came across a marketing email which I captured below. As you [...]

What a load of fonts!!!!

The use of typography is central to print design and has always been a contentious issue on the web, due to the various limitations of both web browsers and the operating systems which run them. Early HTML When the early HTML specifications were considered, it was recognised that being able to change fonts in web [...]

2bm newsletter

2bm Data Centre Solutions Newsletter

Along with creating and launching their new website 2bm have appointed us to control their PR. This involves our marketing team and copywriters contacting 2bm and their clients to gain information and stories to create press releases, case studies and general news items. We release the articles to the press along with creating and sending regular email product promotions and newsletters to their customer base.

The release dates are co-ordinated with 2bm so that they can be combined with product promotion with the aim of driving traffic to their website where it can be closely monitored with the aim of increasing overall revenue.