Welcome to ozones on Saturday 04 February 2012
Social media sharing affects search results
A search for “Marketing Agency” as you can imagine produces millions of results (70 million) and you would normally have to narrow your search such as “marketing agency derby” to even get close to reaching the top of the search results. As you can imagine its very difficult if not impossible to perform search engine [...]
New ideas for email marketing
The design and implementation of email marketing campaigns can be very limited due to a lack of standards support in many of the email clients such Microsoft Outlook. It would be easy to think that innovation in email campaigns is non existent until I came across a marketing email which I captured below. As you [...]
What a load of fonts!!!!
The use of typography is central to print design and has always been a contentious issue on the web, due to the various limitations of both web browsers and the operating systems which run them. Early HTML When the early HTML specifications were considered, it was recognised that being able to change fonts in web [...]
Provencale Website
Provencale are a local kitchen retailer who import and fit high quality bespoke kitchens from Europe. Currently they attract most of their business locally from people passing the shop. However Ian Philliskirk the owner of Provencale wanted to attract more customers from the surrounding areas including Derby, Nottingham and Leicester. He gave us a brief to design and build a site which illustrated the professionalism of Provencale and also to demonstrate the quality of the kitchens they sell.
Once completed we needed to start the marketing campaign to drive potential customers to the site. Ian looked into many different types of traditional marketing and found it to be both expensive and also very difficult to measure the success. We suggested to Ian, that due to his site being new and the fact that google would be slow to index his site he should consider PPC marketing to attract visitors in the short term.
We setup the marketing campaign and continued to adjust it daily until Ian was happy that he had a balance between the number of visitors attracted to the site and his daily budget. We recommend that a PPC campaign is used in the short term at the start of a websites life to boost visitors and then reduce it or remove it once natural listings take over. However Ian found that he was happy that the amount spent on ppc was less expensive than his previous advertising spend and hence he still continues to run the ad campaign.
This is at the core of our company. All of the websites we create are designed and built to web standards using xhtml, css and javascript to ensure we enhance the user experience.
E-Marketing keeps your brand and associated website in the minds of potential customers. Our E-Marketing solutions will increase the number of visitors to your website and revenue.
Keeping your website high in the search engines is key to attracting new visitors. We will optimise your site utilising seo techniques which deliver increased profile within the natural search engine listings.
Do you want to expand sales opportunities for your products without paying resellers commission. Ask us about our simple-to-use but powerful e-commerce system.
Would you like to access your company database from any computer or mobile device? Our developers can build you a web-based application which enable you to link your staff, suppliers and customers.
