Welcome to ozones on Saturday 19 May 2012

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Social media sharing affects search results

A search for “Marketing Agency” as you can imagine produces millions of results (70 million) and you would normally have to narrow your search such as “marketing agency derby” to even get close to reaching the top of the search results. As you can imagine its very difficult if not impossible to perform search engine [...]

New ideas for email marketing

The design and implementation of email marketing campaigns can be very limited due to a lack of standards support in many of the email clients such Microsoft Outlook. It would be easy to think that innovation in email campaigns is non existent until I came across a marketing email which I captured below. As you [...]

What a load of fonts!!!!

The use of typography is central to print design and has always been a contentious issue on the web, due to the various limitations of both web browsers and the operating systems which run them. Early HTML When the early HTML specifications were considered, it was recognised that being able to change fonts in web [...]

Skylink

East Midlands Airport - Skylink Website

Every year, East Midlands Airport connects over 5 million passengers with the world, serving more than 100 destinations. Winner of five prestigious travel awards in 2007, including Airport of the Year, Best UK Airport and World's Leading Eco Friendly Airport.

The airport along with the local authories wanted to encourage more people to use public transport to and from the airport. After receiving £1.3 million in the form of a grant they created the "Bus Partnership" consisting of Nottingham, Leicester and Derby City Councils, Nottinghamshire, Leicestershire and Derbyshire County Councils, Arriva Midlands, Nottingham City Transport, Kinchbus and the East Midlands Development Agency.

The airport looked to us as a partner to develop a website for the project which would give a member of the public details of the service including pricing and timetables. The service still remains popular with travellers and more services have been added to cope with demand. The website remains the core of the project with all marketing focused around it to provide the customer with all of the information they require.