Welcome to ozones on Saturday 19 May 2012

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Social media sharing affects search results

A search for “Marketing Agency” as you can imagine produces millions of results (70 million) and you would normally have to narrow your search such as “marketing agency derby” to even get close to reaching the top of the search results. As you can imagine its very difficult if not impossible to perform search engine [...]

New ideas for email marketing

The design and implementation of email marketing campaigns can be very limited due to a lack of standards support in many of the email clients such Microsoft Outlook. It would be easy to think that innovation in email campaigns is non existent until I came across a marketing email which I captured below. As you [...]

What a load of fonts!!!!

The use of typography is central to print design and has always been a contentious issue on the web, due to the various limitations of both web browsers and the operating systems which run them. Early HTML When the early HTML specifications were considered, it was recognised that being able to change fonts in web [...]

Skylink Newsletter

East Midlands Airport - Skylink Newsletter

The Skylink team are constantly promoting their service and offers to their customers through public events and promotions. Part of the website we created for East Midlands Airport is a signup form. This form captures the customers email addresses which can then be used for email marketing purposes.

On a quarterly basis we create and send a newsletter to the database giving the Skylink customers updates on the various routes along with any discounts they should take advantage of.