Welcome to ozones on Wednesday 08 September 2010
What a load of fonts!!!!
The use of typography is central to print design and has always been a contentious issue on the web, due to the various limitations of both web browsers and the operating systems which run them. Early HTML When the early HTML specifications were considered, it was recognised that being able to change fonts in web content was [...]
Rich Snippets For Events (New Google Feature)
For a while now google has analysed your website and modified its search results based on the content and structure of your website. For example if you have clearly defined sections to your website then you will find that google will display quick links to the sections below the main website link – this can [...]
Answer Highlighting A New Google Feature
Traditionally when displaying search results google displays a small paragraph of text which is either read from the web page itself or the descriptions tag which is added by the page creator and does not tend to change dependent on the search term. However google has now decided to implement something called Answer Highlighting where [...]
E-Marketing and Brand Advertising
While search engine optimisation should always be the primary focus of your E-Marketing, it is also something that is very dependant on external factors. By this we mean items such as the number of competitors competing for a higher position in the search engines or the speed at which the search engines update their indexes. Due to various factors it's important to consider various forms of internet marketing including email campaigns, blogs, twitter, pay-per-click advertising and social media. We can help you with all these plus much more.
Email campaigns
If you currently create and send out paper-based newsletters or place advertising in local or national media which will be both costly to the company as well as the environment, then why not consider email marketing solutions? It will save you time, money and ultimately deliver far more targeted and up-to-date information as well as monitoring receipt and response.
Using our email marketing software we can send out a newsletter, advert or product promotion to a database of your customers and prospects within seconds. As well as allowing you to be fast and reactive, it also has the advantage of providing accurate statistics on delivery rates, such as how many times a viewer has read the message as well as providing measurable links into the website. And when you consider stats against a complete lack of feedback from direct mail you can quickly see the huge advantages that email marketing offers.
Blogging
Having a blog is a great way of communicating with your customers - both about your products, services and, most importantly, your business ethics. The way you use a blog is totally dependant on what you want to achieve. For example, you could use it to promote new products and services, to announce/discuss new developments in your industry or perhaps simply as a medium to publish your company news. A blog doesn't have to be a one-way conversation either, it can be used to obtain customers opinions on set topics and allow you to communicate with them.
Twitter can be used to quickly publish information to large numbers of people including product offers, live conference information, news and much, much more. It can also be a useful source of comments from your customers. Pieces of software such as tweetdeck can be used to monitor the discussion of keywords such as your product models, the company name, brand, etc. This gives the company the opportunity to instantly reply to the customers comments or questions and potentially turn around a negative impression into a positive result.
Pay per click
Search engines split their results between natural listings (based purely on search engine optimisation techniques) and pay per click results (an advertising system where the advertiser pays a set amount to the search engine each time their advert is clicked). Both systems allow the advertiser to accurately control their marketing budget but natural listings are probably a more cost-effective solution to start your campaign.
Social Media
Social media offers companies ways to rapidly grow their presence on the web. Increasingly people are choosing to spend their leisure time using social media sites like facebook to chat with friends, discuss their interests, meet new people or exchange images. This social media channel opens up new advertising opportunities which can be more targeted than traditional marketing, especially when dealing with a specific age group.
