Welcome to ozones on Wednesday 08 September 2010
What a load of fonts!!!!
The use of typography is central to print design and has always been a contentious issue on the web, due to the various limitations of both web browsers and the operating systems which run them. Early HTML When the early HTML specifications were considered, it was recognised that being able to change fonts in web content was [...]
Rich Snippets For Events (New Google Feature)
For a while now google has analysed your website and modified its search results based on the content and structure of your website. For example if you have clearly defined sections to your website then you will find that google will display quick links to the sections below the main website link – this can [...]
Answer Highlighting A New Google Feature
Traditionally when displaying search results google displays a small paragraph of text which is either read from the web page itself or the descriptions tag which is added by the page creator and does not tend to change dependent on the search term. However google has now decided to implement something called Answer Highlighting where [...]
Search Engine Optimisation (SEO)
A website is only successful if it attracts viewers which, dependant on the website, then go on to become customers.
Alternative methods of discovering websites such as social bookmarking are becoming more popular but currently the main method of attracting visitors to any website is still via search engines such as google, yahoo and the newly-formed Bing. With increased competition from businesses in your sector, it is important that a website is optimised for the search engines to index including the correct use of xhtml tags and keyword rich text.
What do we mean by keyword rich text?
The text on your website should be concise yet at the same time, the keywords (the main words used to describe your product or service), should be present within the text. By this we mean that if you were, say describing holidays, then you should use words in your text like holiday, sun, beach, relaxation and hotel. The easiest way to select your words is to put yourself in your customers shoes and make a list of the words you would enter into a search engine to find a particular products or service.
Increasing your inbound links
Another method of raising the profile of your website is to increase the number and quality of links to your website. The higher the profile of the websites which link to yours the higher up the search engine rankings you will go. Naturally we will help you to create these links but you know your clients better than us so will ask for your assistance to provide the names of your clients, suppliers and sponsor companies most appropriate to your individual market.
